Zé Manteiga

The visual identity of the Zé Manteiga brand was developed to honor the legacy of the current producer's great-grandfather, one of the pioneers in cheese production in the Bambuí region, in the Serra da Canastra. Inspired by the landscapes and the culture of Minas Gerais, the brand reflects the authenticity and tradition of the region's artisanal cheeses. With a combination of graphic elements that evoke rusticity and family history, the visual identity connects the past with the present, positioning Zé Manteiga as a modern and attractive brand in the market, while preserving its roots and quality.

Client: Zé Manteiga
Design: Leo Rosário
Illustration: Bruno Nunes
Year: 2018